Intelligence: Sears Will Copy Zara’s Fashion Strategy
In Mexico, Sears will be taking a page out of Zara’s playbook and copying the fast fashion approach to moving inventory. According to a Bloomberg report published on Business of Fashion, Carlos Slim, the owner of Sears’s Mexican outlets, will introduce new Sears brands specifically dedicated to following runway trends and translating them into cheaper, mass-marketed goods as fast as possible.
Slim has his eye on fast fashion’s enviable profit margin, which can rise as high as 45% per product. Since Sears gets about half of its revenue from fashion merchandise, Slim is hoping that the switch turns out to be highly lucrative for the retailer. No word yet on whether the practice will spread to Sears stores in the US if proven successful in Mexico.
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