Abercrombie Is Completely Redesigning Its Store Layout
Hollister stores recently got a makeover and now it’s Abercrombie’s turn. The brand is working on an all-new store layout and is slated to open a prototype of the fresh store design in the fall. Abercrombie plans to change details in the stores like lighting and scent.
Managers for each store will also have more autonomy for product placement, to switch things up from store to store. This all goes along with this year’s earlier announcement that as part of Abercrombie’s evolution, the era of shirtless Abercrombie greeters is over.